Cable Forum - View Single Post - VOD Linear is old tech

jfman · 14-01-2019, 19:51

As I sit here with my lack of imagination let's also remember that Sky made exactly the same judgement call by bidding less than the previous auction for a broadly similar set of rights. Arguably they bet their whole business model on the basis that no new entrant would make significant inroads.

Some TV/movie rights holders will try to take control of their content end to end, and hope to fluke becoming the next Netflix and gain significant market share. The problem is Netflix are already there, and they're relying on people buying multiple add-ons. It's a circular argument but the basics apply.

New entrants need to identify where they can get money from the existing pay-tv customer base or identify consumers outside the market that they can get to buy their product. The former is getting price squeezed, the latter has multiple choices - Amazon, Netflix and Now TV that they currently choose not to pay for. Is Starzplay the answer? If that's the answer the question most definitely isn't "what's the most compelling pay-tv product I can buy for less than a tenner?".

14-01-2019, 19:51	#476
jfman Architect of Ideas Join Date: Dec 2004 Posts: 11,146	Re: Linear is old tech - on demand is the future As I sit here with my lack of imagination let's also remember that Sky made exactly the same judgement call by bidding less than the previous auction for a broadly similar set of rights. Arguably they bet their whole business model on the basis that no new entrant would make significant inroads. Some TV/movie rights holders will try to take control of their content end to end, and hope to fluke becoming the next Netflix and gain significant market share. The problem is Netflix are already there, and they're relying on people buying multiple add-ons. It's a circular argument but the basics apply. New entrants need to identify where they can get money from the existing pay-tv customer base or identify consumers outside the market that they can get to buy their product. The former is getting price squeezed, the latter has multiple choices - Amazon, Netflix and Now TV that they currently choose not to pay for. Is Starzplay the answer? If that's the answer the question most definitely isn't "what's the most compelling pay-tv product I can buy for less than a tenner?". Last edited by jfman; 14-01-2019 at 20:01.