Thread: VOD Linear is old tech - on demand is the future
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Old 14-01-2019, 17:33   #469
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
Higher rights costs get passed to the consumer. That’s a simple economic fact. The only chance the costs to the end user would come down is if they could bring new customers in to spread the costs across a larger customer base. As Sky have had twenty years ton develop their base (including Sky Sports subscribers on other platforms) I consider this unlikely in the extreme.
There are different things they could do, including the addition of smaller, more affordable packages showing a more limited number of games, sharing content with other platforms, linking the football option with offers and discounts in other areas of their activities, etc. It is not as straight forward as you suggest. Amazon have the resources to pull this off if they choose to do so.
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