Quote:
Originally Posted by muppetman11
What difference is superfast broadband going to make to Amazon Prime's business model ?
Inclusive video streaming is just one of the many perks they offer for being a Prime subscriber.
Amazon are simply not going to pay the billions Sky (Comcast) does for Premiership football rights in one country.
|
I am surprised that you have asked that question, muppetman. There are many parts of the country that cannot get superfast broadband and so they cannot access the streaming services. There is little point in any streaming services paying over the top for rights when they don't have an adequate means of distribution to make this a viable thing to do.
As for your view that global companies would not be prepared to pay for the Premiership rights in the UK, surely I don't need to point out to you that these are the rights that have made Sky so successful, and they do not have the resources that the likes of Amazon have. Acquiring these rights would push the number of Amazon Prime subscribers well above those of Netflix within the UK.
---------- Post added at 13:20 ---------- Previous post was at 13:13 ----------
This is interesting on a number of levels, and of course a reminder here that the BBC, ITV and Channel 4 are looking for a PSB answer to the Netflix domination of our streaming services.
https://www.a516digital.com/2019/01/...eads.html#more
The BBC is reportedly in talks with other European public service broadcasters to create an alliance to compete against US streaming giants.
The Sunday Times reports that the BBC is in talks to extend its commercial ties with counterparts across Europe to aid with co-productions. The newspaper says that following BBC Director-General Lord Tony Hall's appointment as president of the Switzerland-based European Broadcasting Union, he will press for greater collaboration among the 117 member broadcasters, which include Ireland's RTÉ, RAI in Italy, NPO in The Netherlands and France Télévisions.
This could, the paper says, lead to more European content appearing on the iPlayer.
Non-publicly funded EBU members are likely to collaborate by pooling streaming technologies and data analytics tools instead.
EBU members already collaborate on matters such as Eurovision, classical music radio, news gathering and broadcast technology.
At the same time in the UK, talks are still ongoing between the BBC, ITV and Channel 4 over a joint streaming service, previously dubbed a "British Netflix", bringing the best output from across television channels in one place.
The proposed alliances are a result of public service broadcasters struggling to keep up with changes in viewing habits and the big budgets that Amazon Prime and Netflix enjoy.
Netflix is due to spend $13bn (£10.3bn) on content this year. In comparison, UK public service broadcasters invested £2.5bn in content in 2017.
The licensing issue
In order to develop a unified online offering, public service broadcasters are currently attempting to untangle themselves from complicated rights and licensing issues, whereby the rights for individual programmes are scattered between the original broadcasters and independent production companies and sometimes split between different linear and on-demand services. This particularly affects the BBC/Discovery joint venture UKTV which looks set to be split in order to bring all the rights to archive BBC productions in-house.
The situation is also replicated abroad where the complex licensing of programmes is one of the reasons why the official availability of British TV channels and programmes varies so much from country to country.