Quote:
Originally Posted by 1andrew1
I think your criticisms are relevant to Capita but not the new advertising campaign which is not trying to solve the previously poor admin from Capita. I would hope that the Government is addressing this point too
As Damien has said, the advertising campaign has raised awareness. The question is: can it convert awareness into strong applications. Time will tell and only then can we judge the effectiveness of the advertising.
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Some would say sort the process out before launching a new campaign, they may have but going on past experience of crapita, I doubt it