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Re: Brexit
You don’t necessarily have to change anyone’s minds. A sizeable amount of non-voters first time round to get involved and shifting demographics could be enough to sway it.
Like a US election the actual challenge is getting the most people out, not necessarily convince anyone to switch. Those wanting another referendum don’t need to be 100% sure: they literally have nothing to lose at this stage. They aren’t getting what they want by any other means.
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