Thread: General Coming Soon to Virgin TV (2018)
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Old 10-11-2018, 22:23   #2617
OLD BOY
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Re: Coming Soon to Virgin TV (2018)
Quote:
Originally Posted by Horizon View Post
Perhaps a reminder as to why we have all these channels to begin with, and with most things, it stems from what happened in America in the 80's.

The media cos wanted to make as much money out of their shows as possible, hence the term syndication. So, by creating all the cable channels, it gave them places to put their older shows on. But as the channels started to grow in popularity, it cannibalised the viewing figures for the big networks, especially when new shows were put on the cable channels to keep interest in them.

As, I've said it before in other threads, I see all this as going full circle. Streaming services will now take the place of the multitude of cable/satellite channels and possibly leave a small core of broadcast channels left which may ultimately become stronger again.
I can't see the scheduled broadcast channels surviving at all in the end, particularly as the non-advertising BBC is planning to go on demand in the decade following the next licence fee negotiations.

The commercial stations will not be able to survive the migration of their audience to streaming services. Tbere will not be sufficient advertising revenue to support them.
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