Thread: General Coming Soon to Virgin TV (2018)
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Old 02-11-2018, 16:49   #2558
OLD BOY
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Re: Coming Soon to Virgin TV (2018)
Quote:
Originally Posted by jfman View Post
You can substitute Eleven for Setanta and all of those statements held true at one point in time.

It would be reckless of Eleven if they haven’t isolated their operations in each territory from each other to ensure that losses in one wouldn’t bring the whole operation down.

There is often confusion that because an organisation is big, or profitable as a whole, it is willing to tolerate losses indefinitely. They aren’t, they are investors and each decision made on the basis of likelihood of returns in the medium to long term. Eleven in the UK requires hundreds of thousands of subscribers and the indication is it is falling far short. That position isn’t sustainable.

The fact the La Liga contract is three years makes them more likely to walk away rather than commit themselves to the accumulated losses for the whole period.
You may be right, jfman, but it's early days. They still have to build up their sports rights so that their offering gains popularity. It's far too early to write them off yet, IMHO.
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