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jfman · 27-10-2018, 21:14

Well we are yet to see the deal between Sky and BT, details are very thin on what it will actually entail other than Now TV over BT TV boxes.

If it's a standalone subscription over and above for Sky Sports subscribers then they're still in the market, just playing the game slightly differently. Probably cut price subscriptions and in turn Sky can sell it's whole sports/movies package via Now TV on the BT platform.

I do agree though that they are essentially agreeing to not aggressively increase the value they are paying for existing rights against each other.

27-10-2018, 21:14	#2506
jfman Architect of Ideas Join Date: Dec 2004 Posts: 11,146	Re: Coming Soon to Virgin TV (2018) Well we are yet to see the deal between Sky and BT, details are very thin on what it will actually entail other than Now TV over BT TV boxes. If it's a standalone subscription over and above for Sky Sports subscribers then they're still in the market, just playing the game slightly differently. Probably cut price subscriptions and in turn Sky can sell it's whole sports/movies package via Now TV on the BT platform. I do agree though that they are essentially agreeing to not aggressively increase the value they are paying for existing rights against each other.