Quote:
Originally Posted by denphone
It would cost a kings fortune for Virgin to enter the rights market and that simply is not going to happen.
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I completely agree, that’s why in my opinion the BT deal as reported makes perfect sense. It allows Virgin to do some aspects of what’s they would do (bundle, upsell, etc.) high value content in their packages without the same level of cost/risk and without the “off network” problem.
It was also guaranteed revenue for BT, an important partner of Virgin, from day 1 mitigating their risk in the rights market.
Eleven are wanting Virgin to do the same with low value content, er, just because
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