Quote:
Originally Posted by denphone
l would also say these companies also have a lack of understanding of the UK market compared to Sky.
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I’m not sure how much is a lack of understanding, or just a lack of profits.
Sky were in a position to buy all but 23 Premiership games, undermining the Setanta business model in the UK. Sky have the customer base to absorb costs from to force up the value of some rights that key competitors rely upon.
I’m of the opinion had Setanta won 46 games and got the six seasons to build their customer base it would have become sustainable. I think ESPN understood the market, took the “baby steps” approach but I don’t think anyone could reasonably have anticipated BT to enter the market in the manner they did.
Eleven on the other hand it’s a total mystery to me. I’m not convinced La Liga has a customer base willing to pay for it or that with creative hype Sky/BT couldn’t make the Bundesliga the new La Liga.