Re: Coming Soon to Virgin TV (2018)
In technical terms Virgin could sign a deal at breakfast and have it on our EPGs by dinner. The problem is they need to ensure any deal is good for them: which means upselling.
Eleven are equally trying to get direct subscribers using the same significant event so don’t want to “lose” direct customers as a result of any deal with VM.
In some respects it might suit Virgin to “walk away”, indicating to third parties they are serious when it comes to negotiating.
My prediction is it’ll appear on Saturday morning, free for all subscribers for one month, XL therafter and publicised on channel 100. I accept that’s a pure guess.
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