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Originally Posted by LaLiga
Too be fair Sky have reduced their Sports package it's widely available for £20 per month now before it used to be nearer £40.
Not out the kindest of their hearts mind, but because their subscribers were falling or they preempted a fall.
Losing the Champions League was a big blow and it has been a coup for BT.
I remember at the time lots of people saying they weren't bothered about the CL and that BT were making a mistake, interest will dwindle etc but it's still as prominent as ever.
It does rely on The English teams doing well OC.
I wasn't ware the final was Free to Air however those figures are still huge for a non mainstream channel (i.e 1-5).
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One thing boosted the viewing figures - the fact that an English team (Liverpool) were in the final.