Quote:
Originally Posted by Dave42
might have a better chance now sky getting new owners
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The way people view their TV is changing thanks to the Internet - previously Sky's business model was to get a lock-out on Satellite TV broadcasting for the UK. The idea was that broadcasters who wanted to use satellite had to use their system and pay them for an EPG slot. Sky therefore wanted to promote use of their satellite service through their exclusive Sports channels. That's why they weren't really interested in pushing them on other services such as Virgin Cable, or when they were forced to offer them didn't give an attractive price. They wanted would-be Sky Sports viewers to buy into proprietary Sky satellite gear.
Now that people are turning to streaming for their TV media, there's no longer the same push to tie the Sky channels to their proprietary satellite service (which I believe they are strategically migrating away from in favour of broadband internet streaming) so they'll want to make their pay channels as accessible as possible, to make their money back for what they paid for the content rights. I think they'll be much more willing to make a good deal with Virgin.