Quote:
Originally Posted by alwaysabear
Unfortunately for them not enough of us are prepared to pay extra, when we are used to them as part of a bigger package.
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But
fortunately for them, if Virgin do a 'BT Sport-type wholesale deal', Eleven Sports will get a guaranteed audience (or at least income) from Virgin Media. Thus, everyone's happy. Virgin get to provide a better offering than its rivals for no extra charge on the Full House pack which will attract customers, sport fans will get more choice and Eleven builds on revenues from the UK audience.
What's not to like?