Quote:
Originally Posted by jfman
The nature of the capitalist economy relies upon discounting. Buy one get one free vouchers, what lager is cheap this week in the supermarket, fast food offers in the Metro.
If you can get people to pay full price then good, and with a little effort 90% okay, 80% maybe not so good. However in organisations with high fixed costs (like bank interest) and little variable costs (content) then having someone buying for 80% or less is better than them subscribing to another service elsewhere.
It happens everywhere. If you feel strongly enough you could join Sky who do exactly the same thing.
The rational consumer in the pay-tv/broadband/telephone market switches every 12/18 months for the new customer offers. It's natural all providers try to mitigate that.
---------- Post added at 00:15 ---------- Previous post was at 00:14 ----------
It isn't unfortunate that people don't seek to pay less for their package. It's the natural process of maximising income.
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It's unfortunate for those who unaware they can negotiate a lower price, it's not unfortunate for those who can't be bothered. It certainly isn't unfortunate for the business of course.