Quote:
Originally Posted by Mr K
Cripes they didn't have the decency to wait very long after UKTV did they !?
Good news earlier in the week 'the channels are back',, bad news today 'a price rise'. As for VMs quote that this has nothing to do with UKTV, the timing certainly has ! Inflation busting again too.
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They are 2 weeks later than last year in announcing the price rise. I agree the timing was likely impacted by UKTV and, perhaps, was to their benefit in negotiations.
Virgin could have held off the announcement for a couple more weeks, but that would have given them less time to communicate to customers, meaning a higher number of customers receiving notification per week and therefore a higher volume of calls into customer services/retentions.
Alternatively they could have put back the price rise a month, but obviously that would have adversely impacted on revenue.
So it makes sense to stick to the October/November increase and begin informing customers ASAP.