Quote:
Originally Posted by OLD BOY
Fair point, but the number of people venting their spleens on social media represent a very tiny fraction of VM's subscribers.
The silent majority were not that bothered, frankly.
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It's not so much the current subscribers that are the problem, it's the potential new customers that have now been put off from using VM TV. Of course, this will be impossible to measure, but it wouldn't surprise me to see new sign ups slowing down. If people don't take TV, they are less likely to go for triple play and get BB & telephony too.
There have been cases where those who had just signed up used their cooling off rights to cancel when the UKTV channels were withdrawn and the question about continued carriage of ITV arose. These people have now lost trust in the brand and it's unlikely that they will ever return. It's also a well known fact in business that, if a customer has a good experience, they tell one or two. If they have a bad experience they tell many, many more.
Add to this that we tend to trust family & friends more than anyone else and it's a marketing disaster.
https://www.campaignlive.co.uk/artic...celebs/1447024
On average we tend to trust friends & family five more times than even a celebrity endorsement. This is how companies like Utility Warehouse operate, they spend nothing on advertising.
---------- Post added at 13:25 ---------- Previous post was at 13:18 ----------
Quote:
Originally Posted by denphone
Social media is a unreliable barometer of public opinion and always has been...
---------- Post added at 13:03 ---------- Previous post was at 13:02 ----------
99.9% l would say OB.
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If people have something bad to say about a company, they are much more likely to express their feelings (both on and off social media) than they would if they had something good to say, in much the same way as they would verbally.
Seeing a post from a friend (for the reasons given above) has much more of an impact on individuals. Social media is now extremely important (especially to young people), more so than newspapers, TV etc.
It's why people who complain on Twitter get almost immediate results and why it's alleged that Russia has used social media to influence democratic elections in other countries.
Even a 1% drop would be bad news for companies who are increasingly operating with lower and lower profit margins.