Thread: General Virgin Media & UKTV+ITV Channels
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Old 07-08-2018, 15:04   #744
OLD BOY
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Re: Virgin Media & UKTV+ITV Channels
Quote:
Originally Posted by MatthewEastaugh View Post
What with this, the continual pushing of Virgin Mobile, the emphasis on 'on-demand' and the signing up of Comedy Central / Nickelodeon but only as mobile apps, I'm wondering if Liberty Global / Virgin Media are only really worried about slanting their offering even more in that direction.

Kick the linear channels to the side (hence UKTV not being seen as being as important now), but focus on building up a bank of services, channels and programming for customers to access on their V6 boxes and their mobile phones.

(Not sure I'd be wanting to venture into a battle with the likes of Netflix, Amazon and the like, but horses for courses, I guess. And given my current preferences, that'd be something else that'd make me more inclined to switch to Sky at present...)
Yes, I think that is exactly what's going on and I know that some are not comfortable with that. However, I think they will be proved right in the longer term. In the short term, they will get some flak, and the UKTV adventure is evidence of that!
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