Quote:
Originally Posted by RichardCoulter
Indeed it would and these customers are unlikely to ever come back now that they have been made aware of the insecurity of the platform. Statistically they will also tell far more people about their negative experience with Virgin Media than people who had a good experience.
Even if VM achieve some of what they wanted, it will have cost them dearly.
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Probably true - and I'll certainly be very uncomfortable recommending Virgin for a wee while, even if I'm not about to disconnect myself.
But... let's also look at this from an advertiser point of view. You've got long-term contracts with UKTV based on x million viewers: Your supplier has shown willingness to drop 4 million of those at a hat, and not much willingness to get those back. They've instead preferred a social media campaign which will certainly get a few thousand (I suspect), maybe even 10s of thousands of people to switch but 4million? I very much doubt it.