[muppetman11]

I'm well aware of that and fully agree but my point to Mad Max was as follows.

With the removal of pay channels more people are likely to leave , the more who leave the costlier the subscription goes for those who remain.

As an example Virgin has agreed carriage costs with BT for its Sport channel , the more people leaving requires those remaining to pay more until it can renew it's agreement at contract end.

I'm not saying losing the UKTV channels alone will have a huge impact on Virgin but at the prices both Virgin and Sky now charge they have to be cautious.