[denphone]

Originally Posted by Mad Max

I don't think OB, is arguing that people don't watch content on a TV screen, Den, as for the last link I think he's always said that linear will always be watched when its a live sporting event, I have anyway, but there's no doubt that people's viewing habits have, and are changing to watch TV when it suits them, rather than sitting down to watch at the scheduled time.

l think its becoming quite clear MM that many TV viewers regard Amazon Prime video , Netflix and Now TV as nice little add ons to their main linear TV viewing to in where they dip in and out of when it suits them.