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Originally Posted by RichardCoulter
Tho the retransmission issue won't affect Sky until they start their dishless service...
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I said a similar deal - continued carriage of non-PSBs plus HD, 4K, box sets and catch up plus Sky agreeing to expand advertising and marketing of ITV programming.
If ITV feels Sky is not paying enough (or not doing enough to promote ITV) they can still threaten to remove content. Sky is not immune to carriage disputes, Discovery threatened to pull all its channels before Sky caved in at the 11th hour (unlike Virgin who told UKTV to shove it, same as they did with Sky in 2007 - the same Sky who eventually came crawling back telling Virgin to name their price).
Sky also needs to secure a renewed deal if it wants to match the ITV content and ITV services that Virgin will now be able to offer.
---------- Post added at 21:40 ---------- Previous post was at 21:13 ----------
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Originally Posted by Mr K
Point of order ! UKTV didn't withdraw their channels or make any demands,
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Oh, but they did.
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VM decided they didn't want to pay any longer.
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Virgin offered a revised deal (lower price) for UKTVs pay channels due to customers now viewing more and more content on demand (Netflix is now the most popular pay tv channel in Virgin TV homes), due to UKTV putting pay tv content on its FTA channels and due to what Virgin considers to be a poor UKTV Catch Up/VOD offering. UKTV turned them down and also pulled the FTA channels as well.
UKTV pays to have its FTA channels & services on both FTA and subscription platforms, but refused to give Virgin access to the FTA channels unless it also pays (pays more) for its pay tv output.
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Same as if you and i went into a shop and decided we didn't want to pay today....
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Same as if you and i went to pick up a free copy of The Metro, but told sorry, you can't have a free copy today unless you also agree to buy the Daily Mail.