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batchain · 28-07-2018, 19:59

Not the deal ITV was after - most likely no huge sums involved over and above what Virgin already pays and Virgin maintains its long-held position on the issue of retransmission fees.

New ITV CEO Carolyn McCall was under huge pressure from shareholders to secure a deal and she managed that without losing too much face. The promise of extra HD, 4K, box sets and catch up content should give ITV's coffers a boost (although not as much as retransmission fees) and Virgin's concession - agreeing to expand advertising and marketing of ITV programming- should help too.

All in all a good deal for both, but better for Virgin.

Next for ITV will be to secure a similar deal with Sky.

28-07-2018, 19:59	#526
batchain cf.addict Join Date: Jan 2007 Posts: 182	Re: Virgin Media & UKTV+ITV Channels Not the deal ITV was after - most likely no huge sums involved over and above what Virgin already pays and Virgin maintains its long-held position on the issue of retransmission fees. New ITV CEO Carolyn McCall was under huge pressure from shareholders to secure a deal and she managed that without losing too much face. The promise of extra HD, 4K, box sets and catch up content should give ITV's coffers a boost (although not as much as retransmission fees) and Virgin's concession - agreeing to expand advertising and marketing of ITV programming- should help too. All in all a good deal for both, but better for Virgin. Next for ITV will be to secure a similar deal with Sky.