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Old 28-07-2018, 12:25   #514
jfman
Architect of Ideas
 
Join Date: Dec 2004
Posts: 11,146
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Re: Virgin Media & UKTV+ITV Channels

Quote:
Originally Posted by RichardCoulter View Post
Do you really think that VM could have afforded to let the ITV channels go from from the service at this particular time?

Why on Earth would ITV have wanted to drag it out, it had been dragged out for 18 months already. The argument that their content was more compelling than ever is surely a reason to encourage VM to play ball and it obviously worked.
If ITV wanted to pressure VM they’d have pulled the channels full stop. That step would be unilateral.

You think the call centre is busy and discounts on the go just now are a lot, they’d be totally dwarfed by the complaints if ITV went off air.
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