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Originally Posted by denphone
l somehow doubt it as it takes two to come to a amicable agreement that is acceptable for both as its been rumoured for weeks that a deal was very close as it was just a case of dotting the i's and crossing the t's.
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Why do you think that ITV gave VM an ultimatum in the same week as their platform had been weakened? Why do you think that 18 months of not getting a deal regarding retransmission fees was resolved within 24 hours after a threat to further weaken the channel line up?
---------- Post added at 11:39 ---------- Previous post was at 11:35 ----------
Quote:
Originally Posted by jfman
There’s nothing obvious at all about it.
Advertisers pay ITV to reach the biggest commercial audiences. 4m homes is a sizeable portion of that. Do ITV want to go back and refund their advertisers a percentage of their fees? Probably not.
I see two companies haggling to the last minute and striking a mutually beneficial deal. Everyday capitalism really.
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It's true to say that ITV would have lost advertising revenue, but pretty obvious that the loss of the UKTV channels and the threat to pull the feeds within days led to VM agreeing to what ITV wanted within 24 hours.
---------- Post added at 11:41 ---------- Previous post was at 11:39 ----------
Quote:
Originally Posted by jfman
So you agree it’s a bad methodology to apply small sample sizes to the entire customer base?
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What are you talking about?