Quote:
Originally Posted by RichardCoulter
Obviously, VM will have wanted to get value for money and insisted that they too got something in return for their increased carriage costs.
---------- Post added at 11:26 ---------- Previous post was at 11:25 ----------
I think it's pretty obvious that ITV got what they wanted if you think about it.
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There’s nothing obvious at all about it.
Advertisers pay ITV to reach the biggest commercial audiences. 4m homes is a sizeable portion of that. Do ITV want to go back and refund their advertisers a percentage of their fees? Probably not.
I see two companies haggling to the last minute and striking a mutually beneficial deal. Everyday capitalism really.