Quote:
Originally Posted by Mr K
Guess it depends on how many customers VM lose as a result of this, how many discounts they've had to give, how much bad feeling it's caused, as to whether it has all been worth it. As UKTV weren't increasing prices it could be a false economy, VM certainly seem to have been taken by surprise by the reaction.
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Exactly. VM tried to get UKTV to accept less and it's always worth trying to get suppliers to provide things for less.
It didn't work, so VM thought that they'd push the issue and make the spat public. It's been handled appallingly and blown up in their face.