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Old 27-07-2018, 20:40   #474
RichardCoulter
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Join Date: Jan 2008
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Re: Virgin Media & UKTV+ITV Channels

I'm pleased for you as an individual, but all these discounts to appease and retain customers will have exceeded what VM hoped to save from the UKTV carriage deal.

This is even without factoring in the downgrades, cancellation of up to three services, extra staff costs etc etc.

The longer this goes on, the more that VM will be digging themselves deeper into a hole, making it harder and harder to get out of before becoming impossible.

If they give in and make an agreement with UKTV as they have with ITV, the other channel operators will see VM as an easier target to obtain increased carriage fees, but I don't think that they have any other option now as the damage of doing otherwise is far greater.

Damage limitation is now they best chance they have.
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