Thread: General Virgin Media & UKTV+ITV Channels
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Old 23-07-2018, 19:48   #279
OLD BOY
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Re: VM loses UKTV channels
Quote:
Originally Posted by MatthewEastaugh View Post
Well, to be fair, they wanted to play with the ball, whereas the other team wanted to take it from them and sell it for their own profit while giving them none of the money...

Are you saying they should just have happily accepted the fee reduction, despite their viewing share and on-demand viewing share on Virgin increasing?
The point made by Virgin is that the value of these channels has diminished since the last time prices were negotiated. UKTV have spread themselves too thin and have blurred the distinction between free and premium tv. Additionally, they are either unwilling or incapable (due to the BBC's policy) to increase the amount of VOD available. They only have themselves to blame, really.

I can't see VM backing down on this, although they may meet them half way, possibly, recognising customer protests. However, it may be that Virgin want to reduce the amount of repeated material they are offering and increase the quality of programming. I certainly would not object to that, personally.

There will be more content coming soon, so I will reserve judgement at this time, although personally, I'm not going to miss any of the UKTV channels, which are tired and dated.
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