Rugby AM (Who started this rumour) says FreeSports TV will launch on Virgin in "late July".
When launch it will be on Virgin UK Channel 553 (Info thanks to JJ20X).
https://twitter.com/RugbyAM?lang=en&lang=en
Also base on Freesports twitter page it look like Freesports TV has been given an new look
https://twitter.com/FreeSportsUK