[Stephen]

http://www.slashfilm.com/solo-box-office-failure/

Solo: A Star Wars Story has “only” garnered $264 million at the box office. While $264 seems like a lot of money (note: if anyone wants to give me “only” $264 million, I’d be fine with that), it’s a low figure for a Star Wars movie. The bad box office has inspired a plethora of takes. Some blame franchise fatigue; some think the film should’ve moved to a December release date, since December seems to be the new home for Star Wars; some think the behind-the-scenes production woes, like the firing of original directors Phil Lord and Chris Miller, turned off fans. But maybe the real reason Solo failed is marketing.