Quote:
Originally Posted by jfman
If you think Sky Atlantic will become available do you think Virgin will suddenly be willing to pay more or that Sky will charge less? If Sky are charging less what market conditions would cause the value of the content to drop?
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The competitive landscape has definitely made things harder for traditional providers like Sky and Virgin , the rise of streaming services from the likes of Amazon and Netflix has made the traditional providers look to each other for help.
Didn't Sky and VM recently sign a deal for use of Sky Adsmart on the Sky channels on Virgin maybe this could be a good sign although I guess at this stage it's only Sky and VM who know , for us it's just guesswork.