Quote:
Originally Posted by muppetman11
I'd argue without being able to differentiate your platform you just have the same offering from everyone so whilst the only option is to reduce price this also results in seeing less players leaving the remaining platforms ultimately able to charge what they want.
Tell me an industry out there that doesn't have some form of exclusivity.
Purely personal opinion but I do believe Sky Atlantic will end up on VM at some point in the future.
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If you think Sky Atlantic will become available do you think Virgin will suddenly be willing to pay more or that Sky will charge less? If Sky are charging less what market conditions would cause the value of the content to drop?