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Originally Posted by jfman
The question is of course how Sky define “major platforms”.
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The crucial paragraph is below and is open to interpretation. I prefer Old Boy's more positive interpretation.
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Sky will make its NOW TV streaming service available on the BT TV set-top-box. As retail agent, BT will sell NOW TV on Sky’s behalf, offering BT TV customers access to Now TV’s most popular content including Sky Atlantic, Sky One, Sky Living, Sky Sports and Sky Cinema.
This agreement is a further step in Sky’s strategy to maximise distribution of key channel brands and to monetise its content investment further across all TV platforms. By adding Now TV to the heart of BT’s TV offering, Sky’s portfolio of TV entertainment brands will be available to all UK consumers through each major Pay-TV service, reaching new customers and expanding the appeal of our channels to advertisers.
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https://www.skygroup.sky/corporate/m...of-tv-channels