23-05-2018, 15:22
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#23
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Virgin Media Staff
Join Date: Nov 2006
Location: Manchester
Services: 360 x2, Maxit TV, Sky Sports and Sky Cinema. Gig1
Posts: 17,929
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Re: Adverts for broadband speeds to face new rules
Quote:
Originally Posted by Kushan
How long before OFCOM lay down the law on using the term "Average" somewhat liberally?
If you count 24/7 times, then of course the average is going to be high. Peak times can still be shocking, though.
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It's not anything to do with 24/7:
https://www.asa.org.uk/news/major-ch...ms-in-ads.html
Quote:
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Numerical speed claims in broadband ads should be based on the download speed available to at least 50% of customers at peak time and described in ads as “average”.
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