Quote:
Originally Posted by Horizon
On top of normal tv/phone/broadband bundles, I'd agree. But when/if the traditional pay tv bundle collapses, then it may get cheaper or not, if streaming prices keep rising.
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That's the thing. When only the on demand/streaming services are left (or everything you can get on the pay tv channels is replicated there), paying only for the streaming/on demand services will make perfect sense and this would be cheaper than the existing satellite and cable tv bundles.
Sky have already embraced this with the changes they are bringing in soon and I am sure that VM have advanced plans, since they've been promoting on demand for years. They need to get many more VM Exclusives and plenty more besides in HBO-type deals to make it worthwhile to continue to subscribe to cable services. This, and ensuring that the STBs become known as good value streamers, is the key to ensuring the survival of cable tv.