Quote:
Originally Posted by Mr K
Advertisers wouldn't be too happy, they still whinge that we can FF through ads at all. They have pressured providers to disable this in the past ! Sod them, it's the only way to watch commercial TV channels, and frees up 15 mins every hour, life's too short 
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Well, if they made the watching of commercials compulsory, I simply wouldn't watch the programmes.
You can see their point, though. The commercials pay for the content, so advertisers are not getting what they pay for when people record and fast forward through the breaks.
In the end, this should be resolved when scheduled TV is eventually withdrawn from our screens. At that point, I would expect two versions of the players that replace them. One would be free with unskippable adverts and the other with a subscription and no commercials. I could live with that.