Thread: VOD Linear is old tech - on demand is the future
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Old 07-03-2018, 18:16   #264
OLD BOY
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Re: Linear is old tech - on demand is the future
This is an interesting response to the commercial free environment presented by OTT services. Fox is planning to reduce the number of commercial services on its channels to 2 minutes per hour!

Well, what do you know, we didn't see that coming!

http://uk.businessinsider.com/fox-pl...18-3?r=US&IR=T

Whereas some streaming services are moving in the opposite direction by adding commercials to their subscription service!

http://www.v-net.tv/2018/01/25/fubot...-programmatic/

The future looks interesting, but including commercials within subscription streaming services is unwelcome. Hopefully, this will not catch on.
Last edited by OLD BOY; 07-03-2018 at 18:21.
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