Oh come on Hugh, you know what we mean.
Nobody is suggesting it should be ignored, but the more something is shouted from the rooftops the more it becomes just background 'noise' that has little impact.
Years ago there were things in the news that made me sit up and take notice, now those same things have become so commonplace that it has lost the 'shock/horror' effect. If you hear something long enough it simply becomes background noise.
oh, and if I was a sportsman earning (a minimum) 20K+ a week and people in the crowd called me names, I'd laugh and thank them for contributing to my wages
