Thanks everyone, much appreciated.
In the end I needed to be going through
http://www.ntlworld.com/webmail/index.php [Thanks Raistlin] and to scroll down a little bit to the:
"Email Management",
"Manage your email account"
"Add extra email boxes to your account"
Which eventually leads to here [Thanks Jimbo & MetaWraith]:
https://autoreg.autoregister.net/cgi-bin/xtrmail
Boy things used to be much easier and less confusing back in my day
Speaking of which, who should I speak\complain to
in order to get the "Email" option put back into the "Your Account" section. As it made much more sense to find such options there, as opposed to burried like it has been.
Anyway, thanks again.