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Originally Posted by Media Boy
Base on information we saw last month Maybe Sky has given an NDA's to Virgin Media UK that is why you see the funny names testing on Virgin Media UK.
At time of post we have not seen the 100% confirmed names yet.
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The final names aren't really important. For all we know, Sky might not have reached a final decision on the names at this point. In any event, we know that temporary re-brands are quite popular with Sky branded channels. It could be that after launching a new sports channel, Sky could potentially re-brand it as, say, Sky Tiddlywinks the following month.
As with any re-brand, it only takes a few small adjustments to the SDT. There is no reason why the "internal" channels cannot be renamed at the same point as other channels in the group.
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But our Sky Sources did confirmed that some (part) of the articles (posted online last week) isn't entirely correct.
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Indeed, then again, it is possible that certain prospective channel names were leaked to the press to see how the general public reacted to the names and the changes. Something probably better discussed in a different thread.