[denphone]

l think this summed it up perfectly quoting from a certain newspaper comments section.

In their arrogance, they thought they could limit the debate to Brexit and nothing but Brexit, ignoring the fact that many voters were desperate to hear an optimistic economic message after years of austerity.

What was even less forgivable was that they believed they could win by parroting a handful of robotic and, frankly, moronic mantras: ‘Brexit means Brexit’, ‘Strong, stable leadership’ and so on. Apparently, their political consultants had assured them that this would guarantee victory. Well, we all know how that turned out.

For Mrs May, the result is a personal disaster of almost incalculable proportions