Quote:
Originally Posted by theone2k10
I guess in a way SKY could use it as a way of saying "look this is what you're missing on SKY" by allowing some of the Sky Atlantic content onto other platforms it could serve as a taster to tempt people over to SKY.
That's the only logical answer i can think of right now m8 my normal sources haven't yet confirmed any of this as of yet.
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Sky's profits have fallen* so there's an incentive for it to try and make more money out of its content. It's done this successfully with Now TV but I think it's more likely now than ever to come to some kind of deal on Sky Atlantic. As I've suggested before, this might be as part of a deal with VM for VM to deploy Sky AdSmart.
(*Sky's costs have risen due to increases in sporting rights costs and the £ falling against the $ 15% since June 2016 whilst advertising income has fallen.)