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Virgin Media to join Sky's Adsmart targeted advertising network
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Sky and Virgin Media are close to a landmark deal to join forces in the advertising market, in a move meant to challenge local media and tempt spending away from Google and Facebook.
The pay-TV and broadband rivals are in advanced discussions over a partnership that will effectively mean Virgin Media will join Sky’s Adsmart targeted advertising network, industry sources revealed.
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Full article: http://www.telegraph.co.uk/business/...tising-tie-up/
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