The twist in this sad tale is that investors seem to like the company's approach!
Quote:
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Financial Times Traders responded to the brutality and miserliness of United by bidding up United’s share price against the broader market index, and especially against direct competitor Delta Airlines. Pundits might think the episode was a public relations disaster — and obviously the cruelty towards this passenger was unconscionable — but investors seem impressed by the sadistic commitment to cost control.
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https://ftalphaville.ft.com/2017/04/...iency-targets/ or Google "Traders appreciate United Airlines’s commitment to “cost efficiency targets”"