[denphone]

Originally Posted by OLD BOY

Well, that's certainly one of the possibilities, but I still go back to how Sky would have responded to angry customers who complained about the loss of Discovery channels, had that happened. I don't think increasing on demand material would have cut it, quite honestly - currently, too many people remain wedded to their familiar 'channels' and it will take a little time before on demand content actually replaces those channels in a big way. The trend towards exclusive on demand content via Sky, Virgin and other cablecos has already started, of course, but it still has a long way to go before the general public mindset changes.

So l gather that is a big majority of the general public mindset l gather you are talking about OB?.