Quote:
Originally Posted by RichardCoulter
Richard Kingsbury, "Boss of PBS America" as he describes himself, has stated on Twitter "fear not, we've just offered Sky some on demand content. We are still a free to air channel".
Perhaps this means that the new VOD content will indeed be only on Sky??
I can't see a channel with such limited funds not showing the content in linear form too though.
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Well, that's certainly one of the possibilities, but I still go back to how Sky would have responded to angry customers who complained about the loss of Discovery channels, had that happened. I don't think increasing on demand material would have cut it, quite honestly - currently, too many people remain wedded to their familiar 'channels' and it will take a little time before on demand content actually replaces those channels in a big way. The trend towards exclusive on demand content via Sky, Virgin and other cablecos has already started, of course, but it still has a long way to go before the general public mindset changes.