[OLD BOY]

Originally Posted by denphone

l don't need too as the evidence of the last 5 years is clear enough evidence MM but here is ample proof that we are not in the last chance saloon as articulately stated by you and others as others are likely to come into the market to push up sports rights even more unless you think otherwise?.

http://www.campaignlive.co.uk/articl...s-soar/1402782

http://www.independent.co.uk/news/bu...-a7425496.html

http://www.thisismoney.co.uk/money/m...g-profits.html

---------- Post added at 12:48 ---------- Previous post was at 12:47 ----------



Like Linear TV is having the last rites before it goes in its coffin in the museum for dinosaurs...

Your own example from The Independent, observed:

'But there are recent signs the UK market is slowing down, with viewing figures 12 per cent lower than last year, increasing the importance of overseas markets. Sky chief executive Jeremy Darroch said the latest rights deal was close to the limit of what broadcasters would pay.'

Your opinion appears to be based purely on past events, and you have been telling me over and over that my view of the future cannot be right because that is not happening now.

However, any successful businessman will tell you that no matter how successful you are, if you are not alert to signs of change and you do not adapt to them quickly, you could be caught out big time.

Sky are already investing more in drama in an effort to future proof themselves from a shift in viewing patterns away from sport.

I think that more people now are prepared to believe my vision of on demand viewing taking over and rendering our linear channels unviable than there were only a year ago, as evidence mounts of increasing numbers watching TV via non conventional methods.