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Old 13-12-2004, 01:30   #48
ian@huth
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Join Date: Jun 2003
Location: Huthwaite, Nottinghamshire
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Re: NTL should switch to a digital only service!

A couple of points to bear in mind is the cost of all those STBs that have to be swapped for digital ones and the engineering time to install those digital boxes in customers homes. If NTL have a significant number of analogue customers in an area it will take quite a while to install all the digital boxes and if they are only just coping with engineer visits as it is, where does all that time come from?

Additionaly there may be a significant number of customers who may not want to switch to digital and they could risk losing some of these to Sky and maybe taking telephone with them.

It is probably in NTLs interest to get interactive and other problems fully sorted before moving customers fully to digital as less than a perfect digital experience for them could lead to churn.
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