Liberty Media plans Formula One revamp
* Each international Grand Prix to become a week of events to engage spectators and attract new sponsors.
* Exploring the launch of new Grand Prix in big media markets eg New York, Los Angeles, Las Vegas and Miami.
* Promote the rivalries between teams and drivers helping people understand the technology that goes into the sport, and new digital platforms.
Google headline or subscriber link at
https://www.ft.com/content/aa35adfc-...f-20dcb35cede2